Investing in Appreciation

Appreciation in business and corporate gifts

Appreciation is an art that creates tangible value for your business. It is an investment that strengthens team performance and continually enhances your professional relationships. Meaningful gratitude can be as simple as an announcement at a meeting or a thoughtfully written card. In the book “The 5 Languages of Appreciation in the Workplace,” co-author Paul White cites that 88% of employees leave their company, not for money, but for feeling unvalued. Here’s a few tips for how to appreciate your staff, teammates and key accounts:

3 Tips for Meaningful Appreciation & Corporate Gifts:

1) Make it Specific & Personal

An extraordinary corporate gift is more than an obligatory gesture. It is an opportunity to nurture meaningful and memorable connections. Make the gift experience all about the recipient and get specific about why you are recognizing them. If you are appreciating your hard working team, it is great to focus on what they specifically did and how this created value for you.

Example:

Joe – Thank you for the excellent design work that you did on our latest project. Your creativity and attention to detail helped me build rapport with our clients.

2) Be Public When Appreciating Your Team

Appreciation is best done publicly and criticism is best done privately. A lot can shift when you set time aside and make appreciation a priority for your business. It encourages this behaviour, so that your team is more likely to echo gratitude amongst themselves. It can help dissolve office politics and prevent turnover of employees.

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3) Always Include a Memorable Greeting Card

Personalize the message by using the recipients name and by using “I” statements. This creates a sense of direct personal connection. You can further personalize your message by referencing a shared experience or a specific attribute of the recipient.

Example:

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