Tag Archives: entrpreneur

Artisanal entrepreneurship – a delicious plot twist

08 Jul

Trugs bc artisan

It was an unexpected plot twist when Catherine Anderson became an artisanal entrepreneur. It came about during motherhood, when she decided to shift gears. As a hard working lawyer and mother, the fast paced rhythm of entrepreneurship was something that she was ready for. The decision to transition into her new role was partially motivated by a desire to build something. She loves how every task she completes in her work day helps build the future of her business.

 

Catherine’s exciting new professional chapter began when she discovered that her children were not avid fans of vegetables. She decided to get creative and hide vegetables in foods that her kids couldn’t resist. This solution became a big success and Catherine gave life to Hidden Garden. These moist and delicious gluten free cookies contain servings of veggies. Kids and adults far and wide have become die hard fans of these innovative morsels.

 

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Shifting from law to entrepreneurship requires a high tolerance for risk and uncertainty. It was a brave leap and Catherine has embraced this new chapter with focus and dedication. In addition to Hidden Garden, Catherine adopted an adorable line of artisan products called Trugs.

 

You may have tasted their delicious salsa that we feature in our Vancouver gift baskets or you may have met the folks of Trugs at the Whistler Farmer’s Market. Catherine has also been nominated for an award from the BC Food Processors Association and featured in Business in Vancouver.

 

We fell in love with Trugs salsa, because it is fresh and full of delicious tomato chunks. The ingredients are pure and simple (tomatoes, onions, vinegar and spices). It does not contain tomato paste or additives that you find in most commercial salsas.

 

Trugs bc artisan

The Trugs line of handmade products also include preserves, salad dressings, condiments and syrups. The salad dressing is a great addition to a dinner party. These vinaigrettes have a look and quality that is reminiscent of a high end bottle of wine. You can also use the salad dressings as an incredible marinade. We recommend marinating fresh BC seafood in the Limoncello Herb Vinaigrette.

 

We hope that this artisanal chapter will continue for many generations. It is local entrepreneurs like Catherine that inspire innovation in our local economy and keep BC fresh and delicious.